Korean Cultural Centre India Launches Dedicated Webtoon Experience Space
New Delhi: The Korean Cultural Centre India (KCCI) has unveiled a vibrant new space dedicated to Korean webtoons, offering fans an immersive experience into the world of K-content. Located in the central lobby of the KCCI building, this permanent experience area features interactive touch screens, screen equipment showcasing captivating webtoon promotional videos, and cozy seating areas for relaxing and reading published webtoon works.
Webtoons, a comic culture developed in Korea, have gained immense popularity globally, with the Korean webtoon market showing a high growth rate of 37% on average from 2020 to 2023. The industry has evolved into a thriving content ecosystem, with webtoon-based intellectual property (IP) gaining global traction and driving the industry’s growth.
The KCCI’s webtoon experience space aims to introduce Indian audiences to the dynamic world of Korean webtoons, providing a unique platform for fans to engage with K-content. Visitors can explore various webtoon works, including popular titles like “Crimson Heart,” and experience the rich storytelling and visuals that have made Korean webtoons a global phenomenon.
“We are thrilled to launch this dedicated webtoon experience space, which will serve as a hub for K-webtoon fans in India,” said Hwang Il Yong, Director of the Korean Cultural Centre India. “Our goal is to foster a mutually beneficial market through locally adapted ‘Make in India’ initiatives, introducing the K-webtoon market model and establishing K-webtoons as the next-generation content driving the Korean Wave alongside K-pop and K-drama.”
The webtoon experience space has already garnered positive feedback from visitors, with many expressing excitement about the opportunity to explore Korean webtoons in a dedicated space. “I’m so excited that KCCI has a dedicated space for Korean webtoons. This was my first time experiencing Korean webtoons, and I think it will be a visual learning space where people can understand Korean culture and encounter Korean webtoons,” said Nikita, a college student who visited the space.
With the launch of this webtoon experience space, the KCCI aims to further promote cultural exchange and understanding between India and Korea, while introducing Indian audiences to the vibrant world of Korean webtoons.
